CultureTalk: Playful Innovation and AI’s Role in Culture with Jocelyn Burnham
Insights
March 4, 2025

CultureTalk: Playful Innovation and AI’s Role in Culture with Jocelyn Burnham

Explore the nuanced relationship between AI and cultural organisations with AI for Culture's Jocelyn Burnham. From ethical considerations to practical implementation, discover how arts venues can approach AI with curiosity rather than fear.

By Matt Yau

Listen now on Spotify, Apple Podcasts and Amazon Music.

As artificial intelligence reshapes industries worldwide, cultural organisations face mounting pressure to adopt AI. But between the apocalyptic warnings and utopian promises, how can arts and culture venues find a balanced path forward?

In this enlightening conversation, Jocelyn Burnham from AI for Culture brings a refreshingly nuanced perspective to this complex landscape. Drawing from over a decade of experience in the cultural sector and extensive work with organisations like Arts Council England and Tate Modern, Jocelyn advocates for a more playful, experimental approach to AI adoption.

"Learning about AI is not the same as loving AI," Jocelyn emphasises, encouraging organisations to develop AI literacy without feeling pressured to embrace every new tool. Through practical examples and thoughtful analysis, she explores how venues can maintain their cultural values while navigating this technological evolution.

The discussion delves into crucial questions about AI's environmental impact, its role in creative processes, and how cultural organisations can approach adoption thoughtfully. Most importantly, Jocelyn offers practical guidance for organisations at any stage of their AI journey, emphasising the importance of experimentation, transparency, and maintaining human connections in an increasingly automated world.

Want to learn more about developing your organisation's AI literacy? Visit AI for Culture for workshops, resources, and practical guidance on implementing AI in cultural organisations.

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