CultureTalk: Embracing Digital Transformation and the Power of Culture with Queens Theatre
Insights
January 24, 2025

CultureTalk: Embracing Digital Transformation and the Power of Culture with Queens Theatre

Queens Theatre's Director of Operations Jay Rogers discusses digital transformation, pandemic recovery, and making theatre accessible in NYC's most diverse borough. Learn how this historic World's Fair venue balances tradition with innovation.

By Matt Yau

From an MS-DOS ticketing system to Broadway transfers, Queens Theatre has undergone remarkable transformation under Jay Rogers' 13-year tenure as Director of Operations and General Manager. Operating from a historic 1964 World's Fair building in America's most diverse county, Jay reveals how the venue navigates technological evolution while preserving cultural heritage.

The conversation spans Queens Theatre's journey through five ticketing platform changes, the bittersweet success of Chicken and Biscuits (which closed mid-run due to COVID-19 only to become their first direct Broadway transfer) and innovative approaches to engaging diverse communities through universal languages like dance and music.

Looking ahead, Rogers shares ambitious plans for modernising their main performance space and reflects on theatre's role in steering public conversation. His insights offer valuable lessons for cultural venues on embracing digital transformation, building resilience, and maintaining relevance in rapidly changing times.

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