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With over 25 years of experience in digital media and nearly 50 digital roadmaps under his belt, Steve Plummer, digital strategist and founder of One Pebble Consulting, brings a refreshingly practical perspective to technological change in arts and cultural organisations.
Steve challenges the industry's fixation on "digital transformation," advocating instead for an evolutionary approach that acknowledges technology's constantly shifting landscape. "The word transformation sets up an unreal expectation that you're going to reach the end of whatever it is that you're doing and be transformed into something else," he explains. "The reality is that you're never really going to reach that transformational state."
Throughout the conversation, Steve emphasises his "Three Ps" methodology where he prioritises People before Process and Platforms. This human-centred approach recognises that successful digital change ultimately depends on staff engagement and cultural buy-in. "The people are invariably the thing that is going to make success or failure more or less likely," Steve notes.
For cultural organisations navigating technology adoption with limited resources, Steve offers practical insights from his work with venues of all sizes from three-person theatre companies to major national institutions. His lean, affordable approach to digital strategy focuses on quick wins, clear purpose, and continuous assessment rather than lengthy, expensive consultancy projects.
For cultural leaders looking to embark on their own digital evolution journey, Steve's advice is clear: secure high-level leadership support, engage staff at all levels, consider bringing in objective third-party expertise, and always start with 'why'.
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