Culture Marketing Classics

Mastering GA4 for Arts & Culture Venues

Struggling to make sense of Google Analytics 4? You're not alone. In this practical, jargon-free webinar, we'll guide you through GA4 setup, essential reports, and how to extract actionable insights that can boost ticket sales and audience engagement.
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Date
Thursday, May 8, 2025
Time
14:30
CEST
Duration
30 min + 10 min Q&A
Location
Online
Platform
Demio (join in browser)
Language
English

GA4 has replaced Universal Analytics as Google's primary analytics platform. Without proper setup and understanding, you're likely missing critical insights about your audience's behaviour—insights that could help you sell more tickets and improve digital engagement.

This webinar cuts through the complexity, giving you practical, venue-specific guidance on leveraging GA4 effectively.

What you'll learn

  • GA4 Essentials: Understand what GA4 is and why proper setup is crucial for arts venues
  • Implementation Methods: Compare native implementation vs. Google Tag Manager—discover why GTM is our recommended approach
  • Critical Event Tracking: Learn which GA4 events matter most for cultural organisations beyond standard metrics
  • Report Navigation: Master the most valuable standard reports and how to filter data for meaningful insights
  • Custom Reporting: Explore GA4's built-in custom reporting capabilities and when to use them
  • Stakeholder Presentations: Extract and present specific data for leadership teams using Looker Studio

Evolare means “to soar,” and that ethos guides everything we do. Evolare Digital delivers unparalleled growth and enrichment for venues through innovative, impactful digital strategies, campaigns and Martech solutions.  

Lynn has worked in the arts, culture and entertainment sector for over five years, working with clients such as Royal Academy of Dance, Co-op Live, Affordable Art Fair, Auditorium Theatre, and Milwaukee Zoological Society across her previous agency roles.

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“Before Peppered, our website had a number of restrictions – with content updates often needing agency support – and we couldn't properly showcase our artistic programme. Now our digital team has the creative freedom to craft engaging digital experiences. The platform's flexibility means we can respond quickly to opportunities, and it is incredibly exciting to be part of a community of venues all contributing to the platform's evolution.”

Zara Foxcroft
Head of CRM & Digital, Lowry
The award-winning CMS that syncs with ticketing and event data
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