In an age where tickets for popular performances are often resold at inflated prices, ensuring the security of purchased tickets is paramount for visitors, artists, and venues alike. We've partnered with De Kleine Komedie and ticketing provider Ovatic to develop new Secure Tickets features for Peppered. A suite of six innovative features protect your audience and prevent ticket resale. While absolute security is an ongoing challenge, our comprehensive approach brings us closer to a safer ticketing environment. Join us as we explore these advanced features and discover how they can benefit your venue.
Secure environment
The basis for security start with strong foundations. This means having strong security measures in place and a secure environment that build from. Therefore, De Kleine Komedie does not use a combination of sites and apps; everything takes place within one closed and highly secured environment, their website powered by Peppered. They were looking for a way not only to offer tickets safely, but also to prevent the resale of their tickets. Together, we worked together to develop a solution for this: the Secure Tickets feature.
It would be nice to be able to shout '100% secure tickets', but unfortunately that doesn't exist. We strive for 100% safety and come very close. However, we are aware that security is a process, not an end point. This means that we always actively monitor (technical) developments and continue to develop solutions such as these. The development of Secure Tickets brings us one step closer.
This new functionality consists of six different protections that work independently of each other, but can also be combined with each other. For example, the degree of security can be adjusted per performance on the basis of the agreements between an artist and the theatre.
1. Just-in-time access
To prevent tickets from being resold immediately after a sale, you can enable the 'Just-in-time access' feature. This means that the tickets only become active shortly before the performance (for example an hour in advance). Until then, the barcodes are not yet visible.
2. Dynamic barcodes with Ovatic
Dynamic barcodes have been developed in collaboration with ticketing and event planning platform Ovatic – a very powerful method to prevent resale. A new code is automatically generated every 20 seconds. This prevents tickets issued by Ovatic users from being shared, even shortly before the performance.
3. SMS verification with MessageBird
Similar security to email verification is possible with a link to MessageBird. When purchasing tickets, the visitor must provide a mobile telephone number, which is linked to the order. Access to the tickets is then protected via an SMS code. If the MessageBird code is entered correctly, the barcode can be used.
4. Email verification
Every purchase is secured with email verification. It is not enough to provide an email address; the visitor must also confirm, through an authentication link, that the email address is correct. The e-mail address can only be verified on the device that is currently in use. Optionally, this can also be checked when entering a venue. The tickets will then only be accessible if authentication has been performed on the device.
5. Personalisation by name
You can also choose to have tickets put in your name. This can then be used to check against an ID or bank card upon entry. The personalisation is also useful if you want to offer the possibility to collect tickets at the box office.
6. Block changes to email and name
In order for email verification and personalisation to work properly, it may be wise to also block changes to the email or name attached to a purchased ticket. Some of you might currently give visitors to chance to make changes to the email or name on checkout. And this may be desirable for visitors whose phone number has changed or as a service for regular visitors and members. But this also creates a potential risk.
Secure your e-tickets
Do you also want to prevent the resale of tickets for your performances? In the Secure Tickets manual, learn about how you can set the various security measure for tickets.
Next steps
No matter what stage you're at in your search for the perfect web platform or digital marketing tool for your venue, we'll help you get the information you need to make the right decision.
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