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Breaking Free: How Lowry Overcame Technical Constraints to Gain Creative Freedom

Their marketing team has evolved from being restricted by technical limitations to being empowered by creative possibilities – updating content instantly, crafting engaging visitor journeys, and showcasing their brand with confidence.

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“Before Peppered, our website had a number of restrictions – with content updates often needing agency support – and we couldn't properly showcase our artistic programme. Now our digital team has the creative freedom to craft engaging digital experiences. The platform's flexibility means we can respond quickly to opportunities, and it is incredibly exciting to be part of a community of venues all contributing to the platform's evolution.”

Zara Foxcroft
Head of CRM & Digital, Lowry