No More Queues: Manage Peak Sales More Efficiently with Peppered's Time Slots Feature
Education
August 16, 2024

No More Queues: Manage Peak Sales More Efficiently with Peppered's Time Slots Feature

Onsales don’t have to be chaotic. Peppered’s Time Slots feature puts you in control during peak onsales, managing heavy traffic while enhancing patron experience. Streamline the ticketing process and turn high demand into a smooth, orderly flow for your arts, culture and entertainment events.
by 
Matt Yau

Picture this: It's onsales day for your biggest event of the year. Thousands of eager patrons are online, refreshing their screens, hoping to secure the best tickets before they sell out. But instead of a chaotic free-for-all, imagine a smooth, orderly process where everyone gets their fair shot. That’s the magic of Peppered CMS’ Time Slots feature.

In the fast-paced world of arts and culture, peak ticket sales periods are exhilarating but hectic. Traditional first-come, first-served models often lead to website crashes, frustrated patrons, and potential lost sales. With Peppered’s Time Slots, you can manage high-demand onsales by controlling the flow of traffic to your site. No more crashes or overwhelmed visitors. Just a seamless process that enhances the customer experience. 

How time slots work

Time slots give patrons a specific date and time to visit your website and finish purchasing the in-demand ticket they want. This controlled flow ensures your website remains stable while giving patrons a smoother, less stressful purchasing journey.

  1. Organised Access: Each patron receives a specific date and time when they can access the sale, spreading the rush over hours or even days.
  2. Flexible Configuration: You control the start time, frequency, and duration of time slots, tailoring the experience to your venue's needs.
  3. VIP Presales: Want to reward your most loyal patrons? You can restrict time slot access to specific types of visitors – perfect for member presales.
Image showing the Time Slots dashboard in Peppered

Patrons apply for slots through their personal accounts, adding an extra layer of security and personalisation. This system not only thwarts bots but also allows you to:

  • Restrict access to specific member groups, enhancing exclusivity.
  • Track all allocations for targeted follow-up email marketing.
  • Easily spot and remove known reseller addresses.

By combining account-based applications with powerful data insights, Time Slots transform your peak sales into a streamlined, fair process that benefits both your venue and your patrons. It's not just about managing traffic – it's about creating a VIP experience for every ticket buyer.

Image showing how Time Slots are set in Peppered

How time slots benefit your venue

  • Reduced Server Load: Ensure your site doesn’t crash during peak sales, keeping everything running smoothly.
  • Enhanced Patron Experience: Offer a fair and transparent process, keeping patrons informed and less frustrated.
  • Complete Control: Adapt Time Slots to fit your venue's capacity and digital marketing goals.
  • Loyalty Rewards: Easily manage presales by restricting access to special groups, perfect for rewarding members.

Pro Tip: Use the Time Machine feature in conjunction with Ticketing Queue to preview and perfect your setup before the big day.

Real-world success: De Kleine Komedie

Take a cue from De Kleine Komedie, who successfully implemented Time Slots for their peak sales periods. By spreading access over an entire day, they transformed a potential server-crashing event into a smooth, manageable process.

As a result, their Marketing Manager sent us a picture of them sipping a drink with their feet up while the system handled the rush.

In today’s competitive arts and culture scene, providing a smooth ticketing experience is key to keeping your audience happy and coming back. Time Slots not only manages the technical side of things but also helps you build trust and loyalty with your patrons.

Ready to revolutionise your ticket sales process? Use Peppered's Time Slots feature and watch onsales transform from chaos to symphony!

Next steps

No matter what stage you're at in your search for the perfect web platform or digital marketing tool for your venue, we'll help you get the information you need to make the right decision.

  1. Join our community of venues and get insider insights.
    Learn how to get the most out of Peppered, gain insights from other venues, and add new features to the Peppered development roadmap. Visit CultureHub.
  2. Want to see how Peppered works?
    We’re proud of how easy we make it for venues to manage their website. That’s why live event venues around the world trust Peppered. Book a personalised demo.
  3. Looking to partner with us?
    If you’re a technology provider, design agency or supplier for the arts and culture sector, we’d love to hear from you. Contact us here.
  4. Want to learn more about digital tools for venues?
    Explore our industry insights and expert advice by heading over to our resources page, YouTube channel or subscribing to our newsletter.

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"Before Peppered, our website had a number of restrictions – with content updates often needing agency support – and we couldn't properly showcase our artistic programme. Now our digital team has the creative freedom to craft engaging digital experiences. The platform's flexibility means we can respond quickly to opportunities, and it is incredibly exciting to be part of a community of venues all contributing to the platform's evolution."

Zara Foxcroft
Head of CRM & Digital, Lowry