Key Takeaways
- Strategic Partnership: This merger combines Peppered's robust CMS with After Digital's expertise in strategic design, creating a comprehensive solution for arts organisations.
- Global Reach: The combined entity will serve a diverse array of renowned arts organisations globally, enhancing their digital presence and audience engagement.
- Improved Audience Reach: The merger aims to empower theatres, venues, and arts institutions to effectively showcase their work, making art more accessible to a broader audience.
- Expert Insights: Leveraging intelligent insights and critical thinking, the combined expertise will drive ROI and create exceptional digital experiences tailored to each organisation’s needs.
- Continuous Evolution: The partnership emphasises ongoing digital evolution, ensuring organisations stay ahead of the rapidly changing digital landscape.
A synergistic partnership
We're thrilled to announce a groundbreaking merger between Peppered and After Digital, two industry leaders with a shared passion for the arts. Peppered, known for its cutting-edge CMS tailored for arts organisations, has joined forces with After Digital, a strategic design agency renowned for its deep knowledge of the arts and culture sector.
This union aims to create a global powerhouse, offering comprehensive website and marketing solutions to arts organisations, theatres, and venues worldwide. By combining our strengths, we will empower arts institutions to showcase their work more effectively and reach wider audiences, making art accessible to more people every day.
Coen van der Poll, Strategic Director at Peppered and now CEO of CultureSuite, reflects on the partnership: "After collaborating on key accounts in Belgium and the Netherlands, it became clear that After Digital can unlock new possibilities for our platform and explore new horizons."
Enriching the arts world
Peppered, originally a traditional web design agency, has spent the last two decades perfecting a CMS tailored for arts organisations. After Digital, with a similar background, has specialised in creating custom websites for major global accounts. By joining forces, we will serve a rich world of renowned arts institutions, including:
- The Joyce Theater
- Donmar Warehouse
- The Fire Station
- de Doelen
- Theater Rotterdam
- Honolulu Museum of Art
- Muziekgebouw Eindhoven
- Parktheater Eindhoven
- Philharmonie Zuidnederland
- Het Nationale Theater
- Theater De Veste
- Viernulvier
- And many more
Combining After Digital's renowned design services with Peppered's robust CMS
UX & UI Design: Supported by data, empathy, and critical thinking, our team of UX and UI designers will distil your organisation’s requirements into exceptional digital experiences.
David Johnstone, Founder & Director at After Digital, had this to say about the strategic partnership.
"We believe that using high-end SaaS software is the best strategy to evolve continuously and focus on audience reach and development. With Peppered's tools, we can provide arts organisations with a high-end setup to cover their strategic and technical needs."
Next steps
No matter what stage you're at in your search for the perfect web platform or digital marketing tool for your venue, we'll help you get the information you need to make the right decision.
- Want to see how Peppered works?
We’re proud of how easy we make it for venues to manage their website. That’s why live event venues around the world trust Peppered. Book a personalised demo. - Looking to partner with us?
If you’re a technology provider, design agency or supplier for the arts and culture sector, we’d love to hear from you. Contact us here. - Want to learn more about digital tools for venues?
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