In the world of live performances, the actors, musicians, directors, and dancers are the heart and soul of every production. Yet, despite their critical role in shaping unforgettable experiences, they often remain hidden behind the scenes on websites. With our new People Module, created especially for the Antwerp Symphony Orchestra, this is set to change.
Imagine giving each performer and producer their own spotlight online—complete with personal wiki pages, archives, and a clear link to their performances. This module not only elevates their presence on your site but also significantly influences purchase decisions by showcasing the talent that drives your productions.
Welcome to a new era where the stars of the show get the recognition they deserve, enhancing both your website's appeal and your audience's connection to your content.
Prominent role on the website
The People Module was created specifically to meet the unique demands of cultural organisations, where a performance typically involves many different (groups of) people.
With this new module in Peppered you can create both People and Companies (groups). You can then assign them different roles per production such as 'violinist'. On a detail page about the production, visitors then see an overview of all people or groups involved in this production and what role they play within the production.
Clusters
You can also place several people and groups together in a Cluster such as 'soloists'. With this feature, you can group all soloists within the orchestra and separate them from the leaders of the orchestra. You can set the priority for each cluster, giving you control over the order in which they are listed.
Tip: you can also use the People Module to set up an overview of your employees. You can easily place all your colleagues in the dashboard, list their functions, and group them within different departments, for example 'marketing team', using clusters. The clusters can be added to any page.
Creators highlighted
A separate page is then automatically created for every person and group in the People Module. This is filled with Events and Stories that are linked to the person or company. Website visitors can see at a glance in which performances their favourite actors are playing. But they can also go straight from this page to content that is interesting to them, such as articles, podcasts and videos that are relevant to this person or group, or related productions. The makers therefore not only get a prominent role within a performance, but also their own domain within the website.
The legacy of your makers
The automated People pages are very useful to quickly and easily give credits to your creators. If you'd like to share some more information about a maker, you can also manually create a landing page for the person or group and fill it in completely according to your own wishes.
For example, create a page for a conductor and enrich it with a biography, photos and a video of a piece he has conducted. This way the page really becomes the legacy of your creator. This option is perfect for important creators of your venue, or people and groups who return more often in the programming.
A stage for your audience
Do you want to create an online stage for your audience? Check out the People Module manual to learn exactly how to use it.
Next steps
No matter what stage you're at in your search for the perfect web platform or digital marketing tool for your venue, we'll help you get the information you need to make the right decision.
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