Key takeaways
- Streamlined Workflow: Discover how the seamless integration between Peppered, Yesplan, and Tixly synchronises data automatically, reducing manual labour and minimising errors in your event management processes.
- Enhanced Marketing Capabilities: Learn how combining these tools allows for personalised website content and targeted email campaigns based on ticketing data, boosting engagement and ticket sales.
- Real-World Success: Hear from Rune Sundby of Kulturhuset Ælvespeilet about the significant time savings and accuracy improvements achieved with the Peppered, Tixly, and Yesplan integration.
- Collaborative Development: Understand how ongoing collaboration with venues and third-party tools like Yesplan and Tixly ensures that Peppered continually evolves to meet the needs of the arts and culture sector.
A far-reaching integration
Peppered, Yesplan and Tixly are great tools by themselves, but become even more powerful when combined. The connection between the CMS, planning tool and ticketing system is a far-reaching integration. All three tools communicate with each other to synchronise data: the productions are created in Yesplan and synchronised with Tixly, that data is then retrieved by Peppered from Yesplan and supplemented with additional information from Tixly.
Adjustments therefore only need to be made in one place. This makes working with Peppered even easier: sales URLs are generated automatically, prices are retrieved so you don’t have to fill them in manually and the availability of tickets is continuously synchronised.
“Before we had Peppered, it was a lot of work to move all kinds of different things from the planning and ticketing systems to our CMS, so we started looking into how to diminish the manual labour. Now that we have Peppered and the integration with Tixly and Yesplan, we got rid of mismatching prices, times and pictures: everything is in sync now. For example, if we move the concert to one hour before or later than originally scheduled, it’s automatically updated in all places. It saves us many hours and mistakes,” says Rune Sundby from Kulturhuset Ælvespeilet.
Stimulate your marketing machine
This connection not only creates a streamlined workflow, it also stimulates your marketing machine. Peppered offers many personalisation options for your website and mailings, but the possibilities become even more diverse when you have integrated your ticketing system, like Tixly.
Peppered not only uses the data available from your CMS, but also retrieves some interesting data for your marketing coming from Tixly. For example, in Tixly you can see how often someone has bought tickets within a certain genre. This data can be linked to labels that you attach to specific visitors, so you can distinguish them from others based on certain characteristics, in this case the genres that have their interest.
This allows you to display personalised content on your Peppered website. Consider, for example, a showcase banner about an upcoming opera, which only opera lovers can see. And those who have visited a rock concert more than twice now, will get to see another banner relevant to them specifically. Or send a personalised email to segmented groups like these.
Future plans
We want to expand this marketing machine even further in the future. We are currently investigating the possibilities of bringing Tixly’s information about bought tickets within specific genres to our Query Builder.
The Query Builder is a powerful tool within Peppered that allows you to create different segmentations of your visitors with an advanced set of filters. As a result, you always have the right visitors at hand for your marketing campaign and you can immediately send them a personalised email.
This expansion would make it even easier to give a personal experience to each and every visitor. We continuously develop our tools with updates like these, allowing you to always stay ahead of the game.
Everything in one place
Peppered is the CMS for the arts and culture sector, allowing you to have your website, mailing tool and narrowcasting in one place. This makes it easy to manage your content and visitor data for different channels at the same time. In this way you can, for example, place the events and articles that are on your website in your newsletter with the push of a button.
“It’s great to have our website, mailing and narrowcasting tools in one place and connected to each other. Now we don't have to move all the images from the website into the narrowcasting, for example, we can speed up our workflow with standard email templates, and make use of powerful personalisation options. No one else does what Peppered does. But I especially recommend it because of the cooperation between the venues. It's nice to have contact with the other organisations, to exchange information and ideas, and work on the same rich basis that Peppered provides. At the same time, Peppered is flexible enough to wiggle it to your own needs.”
Rune Sundby, Marketer and Digital Advisor at Kulturhuset Ælvespeilet
Yesplan and Tixly
To make your work processes even easier, we are constantly working on creating the best integrations with various third parties, such as planning and ticketing tools, including Yesplan and Tixly.
Yesplan is the planning tool specially developed for halls and organisers, with which you give structure to the planning and organisation of your events. It allows you to allocate and manage all the resources needed for an event, such as the hall itself, but also the additional materials and staff. You can also easily keep track of income and expenses and search through all data of your contacts.
Tixly is the ticketing tool that is fully dedicated to performing arts venues and culture houses. They offer everything that you need to sell event tickets, engage your customers and manage your ticketing operations.
Next steps
No matter what stage you're at in your search for the perfect web platform or digital marketing tool for your venue, we'll help you get the information you need to make the right decision.
- Join our community of venues and get insider insights.
Learn how to get the most out of Peppered, gain insights from other venues, and add new features to the Peppered development roadmap. Visit CultureHub. - Want to see how Peppered works?
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